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Perhaps you
are thinking about creating a fund-raising or recruitment videotape
for an academic institution or a foundation. Maybe you need an instructional
program, or a documentary, that explicates an intricate and complicated
process, or describes the important work of an individual; or a
promotional vehicle describing the unique character of a service
or a product.
Whatever the
mission, you want something unique and creative, effective and cost-effective.
You are hoping for more than the usual high technology video bells
and whistles.
SRP has spent
its entire professional life producing television for intelligent
audiences. We have created programs in the sciences and technology,
the social sciences, the arts, medical education, health care, and
environmental education. Since SRP's productions have been
on so many different topics and covered such a variety of fields,
it has never developed a template, others would call it a rut, that
it falls into over and over again. Each of its productions
is new and original.
Long before
production begins, we begin by consulting extensively with you and
your staff, integrating their experiences with ours to define and
refine basic questions:
(1) What is
the goal of your production?
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(2) What
is the profile of your audience?
(3) How will
the television materials actually be used within the overall campaigns
or programs of which it is a part?
(4) Which
television formats and what level of production values are appropriate
for achieving the goals of your project, considering the constraints
imposed by available resources?
(5) Does
your institution or organization need other television materials
which could be created within the context of the current production.
Would "piggy-backing" make your project more cost-effective?
(6) Are there
other strategies that might offer unique opportunities to meet,
or even exceed, your goals? Are there opportunities to create
television materials that have a life of their own?
SRP believes
that the ingredients for exciting television exist in almost any
setting. The secret of effective television production is to find
that excitement, capture it, and then transmit it intelligently.
Visit our
Video Store to learn about some
of our productions
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